Enterprise Florida is an organization that wants to promote business within the state.
They recently came out with a clever new logo, with the word “FLORIDA” in green font with yellow font for the “I”, with the tagline, “The Perfect Climate for Business”.
Of course, this entirely non-controversial logo has attracted controversy, as
“[s]ome women business leaders said the logo is sexist, because most women don’t wear neckties.”
According to Pamela Rogan, the President of the Central Florida Chapter of NAWBO, the National Association of Women Business Owners, which must make for the longest business card title ever:
I thought immediately that it set us back, all the work that we’ve done It’s not that they have to make it pink or ‘girlie,’ but maybe put a briefcase or something like an iPhone or smart phone in there to represent business. There are a lot of other icons I think can better represent business. When you’re going to a strange place, and you think that’s the stigma that’s there, you may think twice.
In case you lost track, this is over the choice of a yellow necktie used to represent a letter in a logo to advertise that Florida is open for business.
First, I’m pretty sure they can’t use the image of an iPhone in a logo. Second, a briefcase or smartphone isn’t in the shape of a letter “I”. Third, if someone is so put off by a yellow necktie in a logo that they refuse to do business in Florida—Florida clearly benefits.
